Want to know your audience better? Here is a tool that every Event Speaker wants
Last updated: 29 March 2020
As event speakers at conference, expo, symposium, seminar, and webinar, you want to know your audience better. This can be done both before and after your talk. For instance, you are delivering a topic on “The Importance of Protecting Digital Data”; hence, you would want to know:
- Before your talk
- How much do they know about data security?
- Which anti-virus software are they using?
- What motivated them to attend my talk? - After your talk
- What is their key takeaway from my talk?
- Who is interested in my anti-virus software?
The above scenario is familiar to many; and would have tried giving out surveys to gather feedback. However, it is never easy in getting audience to participate in surveys without any incentives.
The simple solution is a Short & Quick Data Collection with a Live Giveaway segment.
1. Short Data Collection
No one likes lengthy forms. Having fewer questions will encourage higher levels of participation from the audience — Less is More. At the same time, you will be compelled to ask only the critical questions. A good guide would be to pose up to 4 questions only.
2. Quick Data Collection
How do you distribute the questionnaire to the audience before or after your talk? Through hard-copy forms or installation of some massive event application on mobile? Neither. Audiences can use short URLs or scan QR Code presented on the screen to quickly participate without much hassle.
3. Live Giveaway
What will be the main motivation to answer the questions besides the intention of wanting to offer appreciation or suggestions for improvement? People love giveaways. While a giveaway can be used to incentivise audience to respond to your [the speaker’s] questions, the live element is essential in satisfying the human’s desire for instant gratification. Naturally, this will attract more participation from the audience.
How can you conduct a Short & Quick Data Collection with a Live Giveaway segment easily?
Deeptent offers fuss-free data collection and lucky draw system for live giveaways. In the above scenario, the event speaker can collect responses in real-time right after his talk ends. When he has gathered sufficient responses, he is able to conduct the live lucky draw with a tap of a button. Instantly, winners will be drawn and they can collect the gifts right at the event.
In short, it is common for event speakers not to know much about their audience before and after the talk, let alone their takeaways or interest in his topic. With Deeptent, event speakers can now collect more data about his audience which is crucial for her prospecting, planning, and personal improvement. More importantly, it is done in an easy, fast, and effective manner.
Deeptent is a better and easier software for Event Speakers to collect data with live giveaway segments.
Email to support@deeptent.com to book an online demo.
