Want to collect more data from your visitors? This is the perfect software for museums and attractions

On 15 March 2020, I visited Gardens by the Bay — a renowned tourist attraction of Singapore. Before leaving the Cloud Forest Dome attraction, I saw two (iPad) tablet kiosks set up for visitors to rate their experience and provide their feedback. Gardens by the Bay’s setup for feedback are not the optimal solution for collecting data from visitors on many fronts.

1. Data collection via tablet kiosks are expensive for museum and attractions

Besides the capital cost involved in purchasing/renting tablets to be placed at various locations around the attraction, it requires substantial effort for maintenance e.g. to keep it continuously powered on, prevent possible damage or thefts, update software regularly for security reasons and even cleaning it frequently after each use. All in all, it is uneconomical to maintain tablet kiosks for feedback collection.

2. Data collection via tablet kiosks are unfriendly for visitors

At Gardens by the Bay, I provided my feedback at one of the kiosks. During which, I overheard one fellow visitor’s remarks: “I don’t want to be touching the tablet. It is so unhygienic. You don’t know if anyone with [COVID-19] coronavirus has used it.”

It is true because I do not know if it is hygienic enough, especially in the midst of this global pandemic. Imagine the reluctance of the many visitors who may have wanted to rate their experience or provide their feedback at tourist attractions.

3. Data collection via tablet kiosks are bottlenecks for visitors

With only two iPad tablet kiosks at the exit of Cloud Forest Dome, it seemed insufficient to accommodate the visitor traffic. If undeterred, visitors will have to queue up to rate their experience and provide feedback. Otherwise, it is actually causing Gardens by the Bay to lose many potential opportunities to gather valuable feedback.

4. Data collection without incentives are demotivating for visitors

Getting visitors to rate their experience and provide feedback is a means of data collection. Visitors are generally not motivated to volunteer data, so businesses often dangle giveaways as a way to gather valuable data. The existing iPad tablet kiosks solution, however, does not offer any additional incentive for visitors which is causing Gardens by the Bay to lose many valuable data points.

5. Data collection without good experience & memories are wasted opportunity for museum and attractions

“What is in it for me?” Gathering feedback definitely benefits the Tourist Attraction; but, it does not have any immediate impact on the visitors in any way.

Having giveaways to award visitors who provided their feedback by drawing a few winners at hourly or bi-hourly intervals have three benefits:

1. Spice up the venue with some anticipation and excitement; it is fun.
2. Retain the crowd in the tourist attraction for the hourly or bi-hourly draw
3. Create a memorable experience for everyone who participated in the giveaway

Personally, I have a tote bag given out by a hotel, Park Royal on Pickering which I am still using till this day. Even with something as simple as a free tote bag, I am constantly reminded of the comforting and enjoyable experience that Park Royal on Pickering offers to its guests. This is the same finishing touch and lasting impression that tourist attractions want.

In conclusion, museums and attractions want to collect from data from their visitors which can help to improve their offerings, promote repeat visits, and encourage more spending. This can be achieved with a tool that is:

• Friendly, efficient, and interesting for visitors, and at the same time
• Easy and economical for museums and attractions to implement

So what can Museums and Attractions use for collecting data and creating a memorable visitor experience?

Deeptent, a cloud-based software that facilitates Data Collection Giveaway. You will be able to (1) collect more data from your visitors, (2) encourage more in-premise spending from your visitors, and (3) build bigger mailing list to promote repeat visits.

Deeptent is a better and easier software for Museums and Attractions to collect data with live giveaway segments.

Email to support@deeptent.com to book an online demo.